To this day, I still meet business owners who hand me their business card and its emblazoned with their contact information including their email address which too often looks something like this:
email@example.com – My personal favorite! 😉
It’s an automatic ding to their credibility yet you’d be surprised how many business owners want to debate me about it.
Well, Entrepreneur.com recently featured an Introduction to Marketing for New Businesses that included five fundamental tips. Not surprisingly, a proper email address, such as firstname.lastname@example.org, made the list.
If your email address ends in anything except @yourcompany.com, then it’s time for a change.