Why and How to Add Stories to Your Sales, Advertising and Marketing

Humans have told and heard stories for so long that it’s part of who we are. Stories allow us to understand, to relate emotionally and to provide context. Given storytelling’s fundamental nature in informing who we are as people,it is absolutely essential that businesses use stories to deliver their messages. When they harness the power of stories, those messages will immediately become more meaningful, impactful and actionable.